CLIENT: Audi

Project

Build an interactive site for Audi’s launch of their “Never Follow” campaign featuring notable entertainers, writers and athletes

Challenge

Individualizing each personality while aligning with the “Never Follow” brand narrative

Solution

Crafted biographical short stories showcasing the innovative leadership of each personality
Connected brand tagline to individuals weaving in the spirit of "Never Follow"
Project was recreated for Microsoft's "Start Something" campaign