Profile

I’ve given voice to products and bots and scripted copy for national ad spots. I use words to educate and elevate user experiences. I consider generative AI a sidekick for daily tasks and essential for future-proofing brand strategies.  My work covers: 

• Voice, content and copy across websites, apps, digital products and packaging
• 360 crossover copy direction for broadcast, print and editorial
• Research-driven insights, market analysis and SEO 
• Storytelling, journey mapping, brand narratives, missions and anthems
• Analytical and critical thinking, ability to translate complex information into digestible ideas
• Articles, case studies, blogs, ebooks, speeches and essays