CLIENT: dooney and bourke

Project

A classic American brand gets a makeover

Challenges

Too many different lines of products, customer confusion and lack of attention to loyalty shoppers
Mismatched marketing efforts and dated approach to promoting legacy brand bags and accessories
Inconsistent tone and voice across traditional and online media

Solution

Streamlined offerings by material and style, organizing content for a more effective buying experience
Developed cohesive brand voice across all products, including style guide for language, messaging and more
Created seasonal marketing plans including brochures, PR schedules, press packets, direct mail and website updates