CLIENT: Kwala investment app

Launch the first-of-it's-kind impact investment app in Australia while establishing the brand's voice and content style

• Introducing and communicating the idea of sustainable investing in a ways that were educational and enlightened <in comparison to traditional investment apps>
• Mitigating the intimidation factor many have around investing 

• Developed a personal yet not too familiar tone to intrigue users without overwhelming 
• Created clean and quick user flows to highlight the app’s ease of use
• Fingertip resources and assets readily available 
• Social posts to intrigue and invite interaction