CLIENT: LYDA fire
Project
Brand marketing and B2B sales enablement for a variety of agency clients, including global fintech leader, PayPal
Challenge
Drafting new content around complex topics geared toward very specific audiences
Solution
Immersed in analytics and audience insights, interviewing professionals and analyzing research to develop case studies, video scripts and ebook variations
Rebrand video
Video script introducing rebrand of invoicing service
Promo Video
Video script for highly technical configurator
Ebook
Long-form ebook written for sales managers using configurators in their product lines