Website
The Eggplant Emojibator Giveaway offered an opportunity to send an eggplant vibrator to people in Texas, where the most stringent of heartbeat bills were being introduced.
The idea played on words and the meaning of the eggplant emoji, tapping into popular culture and the political climate around the issue.
Site visitors could send an Eggplant Emojibator, start conversations on socials and explore resources to learn more, donate and volunteer.
MEdia
The campaign picked up national recognition in Rolling Stone. Click the article to read more.
card choice
A choice of cards were offered depending on the message the user wanted to send.
UPdates
Operation Eggplant's website continues to serve as a resource and reminder that these conversations are ongoing.