CLIENT: Swatchpop

A brand refresh for a growing design business 

Communicate the value of an unfamiliar yet intriguing business model to new users 

• Simplified the communication around the business model to be less intimidating and more inviting 
• Edited clunky descriptions, reduced friction with step-by-step directions and added new topics for support inquires
• Lightened tone to be more personable and match the fun, whimsical approach of the brand itself